Twelve thousand (12,000) free copies of Melbourne Chinese Post are published every fortnight and are distributed to over 120 carefully selected outlets in Melbourne and metropolitan suburbs with significant Chinese demographic population.
Melbourne Chinese Post covers a variety of thought-provoking & enchanting topics, ranging from Australian update to International talking points, local government debate to recommended special events. Each publication features an in-depth coverage of the latest overseas and local news-making headlines in Australia, around the world, and esp hometowns of our target readers. Special sections focusing on Events, Food, Travel, Property, Fashion, Gadgets, Motoring & Chinese Horoscope are also included to satisfy different interest of local Chinese residents. Through the interactive function of our online version & internet channels, iMCP from time to time can receive feedback from our readers which enable us to refine our topics & maintain our popularity among the Chinese community in Melbourne.
Melbourne Chinese Post is also well supported by the corporate sector who emphasize & understand the value of “ethnic” dollars. Regular advertisers of iMCP include Brady Property Group, Central Equity Homes, Crown Casino, Shiseido, Lee Kum Kee, National Bank of Australia, etc. All these renowned brands have already benefitted from their ethnic marketing commitments with iMCP.